More ride-hailing companies are offering women-centred services, but do they get women on the road?
The next time you open your favourite ride-hailing app, you may find a surprising feature: the option to choose a woman driver or rider.
Safety is a determining factor when women decide how, when, or if to drive and travel. In the face of widespread harassment in the transport sector, social mores restricting women’s mobility, and overall market demand, sector leaders like Bolt, Didi, and Uber are increasingly adopting women-centred products. This surge begs the question: Do these services succeed in supporting women?