Few industries have been impacted by the COVID-19 pandemic more than the transport industry. Both the public and private sector, including ride-hailing, are looking for solutions that will ensure a sustainable future. To ensure a resilient recovery from the pandemic and the opportunity to thrive, it is essential for companies not only to create safe travel options, but also to attract customers who haven’t previously used tech-based transport.
A new International Finance Corporation (IFC) study suggests that ride-hailing platforms should look to an important, but often underserved market: women. The report finds that annual revenues could increase by over a quarter if differences between women and men in the percentage of riders and frequency rides were closed.